LINWOOD, NJ – January 2, 2012- Vibrant colors and personal expression are an integral theme of the upcoming 2012 Miss America Pageant, and the 53 women taking part in the iconic event—airing on ABC Television on Saturday, January 14, 2012. Showcasing strength, body, intelligence and beauty via their new official swimwear sponsor Kompliqué; the swimwear features vibrant colors and bold patterns that match the style and personalities of the individual Miss America contestants—and the bold new direction the Miss America brand is taking.
Kompliqué views the partnership with the Miss America Pageant as a cohesive match to the brand’s founding philosophy:
The Kompliqué woman cherishes her mind and her body equally. She is educated, but continues to study. She has financial means, but continues to work. She is fit, but continues to exercise. She does not rest, and remains in a constant state of improving her life and the lives of others.
She is beautiful, confident, ambitious, and yet ultra-feminine – she is Kompliqué.
President and CEO of the Miss America Organization, Art McMaster states, “This year we are celebrating the vibrancy, individual style and colorful personalities of our contestants, and aligning with Kompliqué as the official swimwear sponsor, will allow each contestant’s personal style to shine in the fitness and health competition. It will bring an entirely new dynamic to the production of this year’s show as it emphasizes the intelligence and health of today’s young women.”
Kompliqué will be bringing an exciting new element to this year’s pageant; each contestant will have a private consult with the Kompliqué design team to determine the style, fit, and colors that exemplify their individualism.
Looking amazing in swimwear is no accident. The contestants cannot study the night before or purchase a swimwear figure in a boutique – the swimwear competition is unique in that it measures the contestant’s lifestyle and lifestyle choices.
Just like the Miss America pageant is more than a beauty contest, Komplique is more than just bikinis. Komplique is a lifestyle brand that embraces health, beauty, and self-esteem – a lifestyle that is achieved through education, hard work ethic, and self-discipline.
Komplique recognizes and appreciates the commitment that these young women have made to lead a healthy lifestyle. We are very excited to see our collection on these amazing, talented, and hardworking young women!
The sponsorship with Kompliqué was developed and introduced by Miss America Properties.
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About Kompliqué
Kompliqué is a premiere new lifestyle brand focusing on the fashion and beauty of today’s hard working young woman. Kompliqué will mark the debut of its first collection with the launch of its website directly following the 2012 Miss America Pageant. The limited-edition swimwear featured throughout the pageant, as well as complimenting cover-ups and dresses, will be sold exclusively on www.komplique.com. Facebook fans can log on throughout the month of January to vote for their favorite looks and enter for a chance to win exclusive Kompliqué merchandise and “A Day in the Life of Miss America” featuring the 2012 winner. Additionally, the brand will maintain an active social media campaign to help every young woman “Discover, Embrace, and Become Kompliqué.”
About Miss America
The Miss America Organization is one of the nation’s leading achievement programs and the world’s largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local affiliates made available more than $45 million in scholarship assistance. For more information, visit www.missamerica.org.
The 2012 Miss America Pageant will mark the pageant’s second consecutive year on ABC. The show will air on Saturday, January 14, 2012 at 9 p.m. ET.
